👋 Hi, I’m Greg

Design Leader | Startup Advisor | Investor
Living in the Bay Area

Design Leadership Feature @ Figma HQ

As Director of Product Design at BILL, I lead Platform Design and Modernization across Design Systems and Core Experiences. Previously at Intuit, Affirm, Visa, eBay, and Groupon, I’ve built and scaled design teams that drive measurable impact via best-in-class product experiences.

I also advise and invest in early-stage startups across FinTech, eCommerce, and AI, including Vispo.AI, Throtl (acquired), and BrickBuilt (acquired).

Simple by Design —

Simple by Design —

The best experiences feel simple, but rarely are. Effortless design is built with intention — aligning technology, business, and human needs to make complexity disappear.

  • Ignore all the things you could do and double down on what you should do. Not all things matter equally — success comes from finding what matters most.

  • Good design doesn’t happen by accident. Every decision, from pixels to process, should serve a clear purpose and align with measurable impact.

  • What feels effortless for the user is often built on deep complexity behind the scenes. The craft of design lies in making the hard work invisible.

  • Design is not just a discipline — it’s a way of thinking. The goal is to enable everyone to see through the customer’s eyes and act with empathy.

  • Sustainable design requires structure. Systems turn chaos into consistency, aligning teams and experiences across every touchpoint.

  • Design and leadership are inseparable. Great design leaders don’t just make things — they empower people, shape culture, and drive transformation.