๐Ÿ‘‹ Hi, Iโ€™m Greg

Design Leader | Startup Advisor | Investor
Living in the Bay Area

โ˜• Schedule Coffee Chat โ†’

Design Leadership Feature @ Figma HQ

As Director of Product Design at BILL, I lead Platform Design and Modernization across Design Systems and Core Experiences. Previously at Intuit, Affirm, Visa, eBay, and Groupon, Iโ€™ve built and scaled design teams that drive measurable impact via best-in-class product experiences.

I also advise and invest in early-stage startups across FinTech, eCommerce, and AI, including Vispo.AI, Throtl (acquired), and BrickBuilt (acquired).

Simple by Design โ€”

Simple by Design โ€”

The best experiences feel simple, but rarely are. Effortless design is built with intention โ€” aligning technology, business, and human needs to make complexity disappear.

  • Ignore all the things you could do and double down on what you should do. Not all things matter equally โ€” success comes from finding what matters most.

  • Good design doesnโ€™t happen by accident. Every decision, from pixels to process, should serve a clear purpose and align with measurable impact.

  • What feels effortless for the user is often built on deep complexity behind the scenes. The craft of design lies in making the hard work invisible.

  • Design is not just a discipline โ€” itโ€™s a way of thinking. The goal is to enable everyone to see through the customerโ€™s eyes and act with empathy.

  • Sustainable design requires structure. Systems turn chaos into consistency, aligning teams and experiences across every touchpoint.

  • Design and leadership are inseparable. Great design leaders donโ€™t just make things โ€” they empower people, shape culture, and drive transformation.