👋 Hi, I’m Greg
Design Leader | Startup Advisor | Investor
Living in the Bay Area
Design Leadership Feature @ Figma HQ
As Director of Product Design at BILL, I lead Platform Design and Modernization across Design Systems and Core Experiences. Previously at Intuit, Affirm, Visa, eBay, and Groupon, I’ve built and scaled design teams that drive measurable impact via best-in-class product experiences.
I also advise and invest in early-stage startups across FinTech, eCommerce, and AI, including Vispo.AI, Throtl (acquired), and BrickBuilt (acquired).
Simple by Design —
Simple by Design —
The best experiences feel simple, but rarely are. Effortless design is built with intention — aligning technology, business, and human needs to make complexity disappear.
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Ignore all the things you could do and double down on what you should do. Not all things matter equally — success comes from finding what matters most.
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Good design doesn’t happen by accident. Every decision, from pixels to process, should serve a clear purpose and align with measurable impact.
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What feels effortless for the user is often built on deep complexity behind the scenes. The craft of design lies in making the hard work invisible.
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Design is not just a discipline — it’s a way of thinking. The goal is to enable everyone to see through the customer’s eyes and act with empathy.
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Sustainable design requires structure. Systems turn chaos into consistency, aligning teams and experiences across every touchpoint.
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Design and leadership are inseparable. Great design leaders don’t just make things — they empower people, shape culture, and drive transformation.
My Journey
With nearly two decades in Product Design, I’ve been fortunate to partner with some of the best in the industry, shaping products and teams that make a lasting impact.
BILL – Director of Product Design
Leading design for BILL’s Platform and Modernization initiatives, I guide a team of 14 across Design Systems and Core Experiences — shaping the future of financial automation through simplicity, scale, and systemized excellence.
Vispo.AI – Startup Advisor
Advising the founding team on integrating design thinking into product strategy to elevate the AI-driven legal document experience.
Affirm – Director of Product Design
Led the Consumer Design organization, spanning Mobile, Marketplace, Repayment, Rewards, and Design Systems — unifying the user experience across the customer journey.
Intuit – Group Product Design Manager
Directed design for accounting automation and live expert experiences, combining AI, data, and customer insight to transform how millions of small businesses manage their finances.
Fuzzy – Startup Advisor
Post the acquisition of my startup Fetch Labs, I guided the Fuzzy team on product strategy and user experience as they scaled their subscription-based pet healthcare platform — making personalized, affordable pet care accessible to owners everywhere.
Throtl – Startup Advisor
Advised the founders on scaling product design and eCommerce strategy, helping shape Throtl’s blend of automotive content, community, and marketplace experiences leading up to its eventual acquisition by Clearlake Capital.
BrickBuilt – Startup Advisor
Advised the founding team on design and product strategy for their breakthrough work in microbiome-based therapeutics, supporting their vision from concept through acquisition.
Groupon – Senior Manager of Product Design
Managed a global design team focused on discovery and engagement, redefining how users find and experience local deals through personalization and experimentation.
Fetch Labs – Founder & CEO
Founded and led a digital pet-care platform bridging the gap between physical and digital pet management, recognized by Nestlé Purina and Petco for innovation.
Oak Labs – Director of UX & Design
Pioneered the Oak Mirror and smart fitting room experiences, bringing technology into retail spaces to create high-engagement, data-driven, human-centered interactions.
Visa – Lead Product Designer
Led design for Visa Checkout and helped establish Visa’s first design system — scaling consistency and innovation across global digital payment experiences.
eBay – Senior UX/UI Designer
Designed end-to-end experiences for eBay’s verticals and global features, contributing to the launch of eBay 3.0 and multiple patented innovations.
Gwazu – CCO
Co-founded and led creative direction for a social contest discovery platform that attracted over 50,000 users within its first year.
BFG Interactive – Senior Interactive Designer
Designed digital experiences and campaigns for major brands, blending storytelling and interactive strategy to bring consumer insights to life.
GREY Group – Freelance Designer / Art Director
Partnered with global teams to deliver creative campaigns for brands including Heineken, Canon, and Procter & Gamble.
Draft FCB – Freelance Designer / Art Director
Supported digital and advertising design projects across multiple global accounts under the Interpublic Group.
General Motors – Graphic Design Intern
Worked on digital and print campaigns for GM’s vehicle brands, contributing to internal and consumer marketing initiatives.
Apple – Campus Rep
Represented Apple on college campuses to promote the brand’s creative tools and technologies through events and student engagement programs.
