Resume / CV

 

BIO

Originally from Massachusetts, Greg Tariff currently resides in the Bay Area as the Senior Manager of Product Design at Groupon. Past Silicon Valley based companies include Fetch Labs, Oak Labs (acquired), Visa, and eBay. With proven business results, Greg has designed and lead some of the most innovative interactive experiences at these companies.

Recognition has been given for his creative ideation and imaginative thought process by companies like Nestle Purina (Pet Care Innovation Prize Winner - Fetch Labs), Mars & Petco (Pet Project 2017 Semi-Finalist - Fetch Labs) and the 2016 Fast Company Innovation by Design User Experience Award (Oak Labs). Greg is also known for, running workshops at major design conferences (SXSW), and being selected two years in a row for the Adobe Design Achievement Awards (ADAA Semi-Finalist).

Greg received his degree in Graphic and Interactive Communication with a minor in Business at Ringling College of Art and Design. In addition, Greg was once the Co-Founder & CCO of Gwazu, The Social Contest Dashboard; Sr. Designer at BFG Communications; Contract Designer at GREY Worldwide; Intern / Contract Designer at FCB; and General Motors Design Intern. Greg has also designed client work for Coca-Cola, Beringer Wines, The US Census, Lindemans Wine, Buffalo Wild Wings, Cloudy Bay Wine, JCB, Nivea, Hilton Hotels, 3M, Camel, Subway, and Warner Brothers.


RESUME / CV

Senior Manager of Product Design
Groupon
May 2018 - Present

 

Co-Founder & CEO
Fetch Labs
Sept 2016 - May 2018

Bridging the gap between digital and physical worlds for pet parents and their pets. Offering affordable solutions to make all aspects of managing a pet’s life simple.

• Pet Care Innovation Prize - Winner, Nestle Purina, 2017

• Pet Project 2017 - Semi-Finalist, Mars & Petco, 2017

• Created the end to end experience for the Fetch My Pet iPhone app (ideation & strategy + vision, wireframes, prototypes, design systems / standards, user testing, UX specifications, visual design, collaborated with Business unit and Development teams to ensure design integrity)

• Directly managed both people and projects

• Sourced: Leadership Team, Advisors, IP Resources, Legal Resources, Outside Software & Hardware Engineering Services / Consultation, PR Consultant

• Designed & Built Company Website

• Formulated strategy reducing customer acquisition cost from $8 to $2 per customer

• Built social media influencer program with a network of over 300 pet industry influencers to drive reach for user growth

• Created tone of voice, managed and maintained all brand social media platforms 

• Conducted product research aiding delivery of study on customer needs and bluetooth density networks relating to beacon technology

• Engaged in new business developments and building relationships with Corporate, VCs and PE firms

• Aided in the research, selection and implementation of a full customer relationship management system

• Multiple patents pending

 

Director of UX & Design
Oak Labs
Sept 2015 - Sept 2016

Oak Labs partners with retailers to beautifully embed technology into brick-and-mortar stores and bring the best of online into the physical world. Our work is driven by a simple philosophy: experience and human interactions come first; tech comes second.

• Created the end to end experience for the Oak Mirror along with it's core functionality and features (ideation & strategy, wireframes, prototypes, user testing, UX specifications, visual design, collaborated with Business unit and Development teams to ensure design integrity)

• Key member in the team that helped create the overall Oak smart fitting room experience. A fitting room unlike any other with built in sensors knowing all items the customer has brought within. Upon entering, the Oak Mirror illuminates with a fully customizable touch interface. Meanwhile, the stores operating system allows a store associate to manage that customer's entire experience. From installing the Oak Mirrors, retailers have had on average 84% customer engagement, an average basket lift increase of 59%, customers experience 40% less time in the fitting room due to it's high efficiency, and brands are able to gather  new meaningful data they were never able to collect before

• Created the end to end experience for the Oak Stockroom. This new tool enabled brick and mortar retail associates to communicate and fulfill  customers needs / requests within fitting rooms virtually. The Oak Stockroom took the average fulfillment time of  6:15 minutes to 1:39 minutes

• Managed both people and projects directly and indirectly

 

Lead Designer
Visa
Feb 2014 - July 2015

• Lead Designer on the Digital Developed Markets team with a focus on new innovative experiences

• Highly involved with the end to end creation of Visa Checkout. Worked closely with cross discipline teams to align on product & business roadmap, design deliverables, understanding and solving complex issues. This project started out with a goal to build a digital product that could solve a pain point for both merchants and consumers. The challenge was to create a new, mobile-friendly payment method that could garner an 85% conversion rate – a percentage that both merchants and consumers agreed equated to success. Today, Visa Checkout has more than 1,400 financial institution partners, 300,000 large and small merchants globally and more than 17 million global online shoppers using the product to pay with their cards online, on any device, with just a few finger taps

• Helped create and document the Visa Checkout redesign framework and experience, which led to Visa's first UI pattern library. This led to the collaboration of internal design leaders establishing a full Visa Design System to be leveraged across Visa Digital Solutions

• Elevated innovation at Visa by creating new concepts/ideas, socializing them with cross functional teams and leaders to where those concepts/ideas made it on the product roadmap and/or patent application worthy

• Managed both people and projects directly and indirectly

• Multiple patents pending


Senior Interactive Designer
eBay Inc.
Sept 2011 - Feb 2014

• Focus on the end to end experience with new initiatives for eBay verticals (Motors, Electronics, Fashion) and global site features (ideation & strategy, wireframes, prototypes, user testing, UX specifications, visual design, collaborated with Business unit, UER and Development teams to ensure design integrity)

• Assisted in the visual creation for new future facing initiatives lead by the eBay PreVIZ group. Specializing in the process of solving business problems by visualizing them, PreVIZ enables better planning & execution of product experiences across the business units world-wide

• Won multiple internal Hackathon / Designathon events enabling the company to quickly solve customer pain-points and exploring new potential revenue drivers

• Conceptualized and designed the end to end experience for eBay Garage, world's largest online community of auto enthusiasts. Garnering over 500,000 user shared vehicles

• Conceptualized and designed the end to end experience for My Gadgets (an online portal to catalog, value and-one click sell your electronics gadgets on eBay) with a 8+ cross functional team from ground up

• Conceptualized and designed the end to end experience for eBay Live Auction marketplace platform which gives eBay shoppers direct access to inventory sold directly by traditional auction houses. In partnership with Sotheby's launching a premium auction experience for the eBay user-base

• Took part in the launch of eBay 3.0 (redesign), noted as the biggest set of changes eBay had made across the experience in over a decade

• Multiple patents pending


Co-Founder
Gwazu, Your Social Contest Dashboard.
2010-2011

• Gwazu, Your Social Contest Dashboard. An up to date news-feed reporting contests and sweepstakes occurring across Twitter and Facebook in one easy-to-use interface; users could "Browse, enter, win." - It was that simple!

• While only live for 8 months, Gwazu garnered over 55,000 user entered contests. The three co-founders of Gwazu.com disbanded for new opportunities that soon came their way


Senior Interactive Designer
BFG Communications
February 2010 - September 2011

BFG is a creative agency that builds iconic brands by transforming consumer insights into seamless storytelling.

Founded in 1995, BFG's team of 200+ share a unique culture that thrives among its headquarters in Hilton Head, SC, and major hubs in New York and Atlanta. As a big city agency by the beach, we are a rare find. And we wouldn't have it any other way.


In-House Freelance Designer Contractor
G2 / GREY Worldwide
October 2009 - December 2009

Grey Group is a global advertising and marketing agency, with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities — organized into four geographical units: North America; Europe, Middle East & Africa (EMEA), Asia-Pacific and Latin America.

Grey Group’s international clients include: Procter & Gamble, GlaxoSmithKline, Heineken, Nokia, BAT, Diageo, Volkswagen, Novartis, Wyeth, Canon and 3M.


In-House Freelance Jr Designer/Art Director Contractor
Draft FCB
June 2009 – September 2009 (4 months)

Draftfcb is one of the largest global advertising agency networks with headquarters in both Chicago and New York. It is owned by Interpublic Group and was formed by the 2006 merger of Foote, Cone & Belding (FCB) and Draft. Although the merger of the two agencies is fairly young, the origins of Draftfcb date back to 1873, with the opening of Lord & Thomas ad agency, which would later become Foote, Cone, & Belding.
 

Creative Design Intern
General Motors
May 2008 – August 2008 (4 months)
 

Campus Rep
Apple
January 2006 – November 2007 (1 year 11 months)
 


AWARDS & ACCOMPLISHMENTS

Pet Care Innovation Prize - Winner, Nestle Purina, 2017
Pet Project 2017 - Semi-Finalist, Mars & Petco, 2017
Innovation by Design - User Experience Award, Fast Company, 2016
Pending Patents with Visa, 2014
Pending Patents with eBay Inc., 2012 & 2013
Invited to run a workshop session called "Life After College" at SXSW, 2011
Adobe Design Achievement Awards, Category: Package Design, Overpopulate, Semi-Finalist, 2009
Best of Ringling College of Art and Design, Judged gallery show - Overpopulate, 2009
Designsiteup.com Best Packaging / Self Mailer Design Feature 2009
Gallery 28 Art Show, Juried Exhibition, Ringling College of Art and Design, 2008
Behance.net Graphic Design Website, Featured Artist, 2008
Design China, Featured Artist, 2008
Adobe Design Achievement Awards, Category: Poster Design, Semi-Finalist, 2007
Adidas/Rockport Shoes Showcase Display Design Competition, Semi-Finalist, 2007