Fetch Labs



Bridging the gap between digital and physical worlds for pet parents and their pets. Offering affordable solutions to make all aspects of managing a pet’s life simple.


Role & Responsibilities

Co-Founder & CEO

• Managed both people and projects directly

• Designed the end to end experience for the Fetch My Pet iPhone app (ideation & strategy + vision, wireframes, prototypes, design systems / standards, user testing, UX specifications, visual design, collaborated with Business unit and Development teams to ensure design integrity)

• Sourced: Leadership Team, Advisors, IP Resources, Legal Resources, Outside Software & Hardware Engineering Services / Consultation, PR Consultant

• Designed & Built Company Website

• Formulated strategy reducing customer acquisition cost from $8 to $2 per customer

• Built social media influencer program with a network of over 300 pet industry influencers to drive reach for user growth

• Created tone of voice, managed and maintained all brand social media platforms

• Conducted product research a iding delivery of study on customer needs and bluetooth density networks relating to beacon technology • Engaged in new business developments and building relationships with Corporate, VCs and PE firms

• Aided in the research, selection and implementation of a full customer relationship management system

• Multiple patents pending


• Pet Care Innovation Prize - Winner, Nestle Purina, 2017

• Pet Project 2017 - Semi-Finalist, Mars & Petco, 2017

Media Features

Pet Age - Nestle Purina Pet Care Innovation Prize Finalists Announced

Silicon Valley Business Journal - San Jose startup enters growing 'pet tech' space with new app

American Genius - Why entrepreneurs are flocking to the pet technology space

Pet Age - National ‘Pet Project’ Pitch Competition for Innovations in Pet Industry Announces Finalists

Pet Product News - Purina Unveils Finalists for Pet Care Innovation Competition

News @ Northeastern - Alumnus’ New App a ‘One-Stop-Shop’ For Pet Owners

PR Newswire - Fetch My Pet App Evolves the Personalized Pet Parent Mobile Experience

Appolicious - Pet Management made Fantastically Easy with Fetch My Pet

EQSTL - 5 Pet Care Industry Startups Win $10,000 Each To Push Into $60BN Pet Care Market

PR Newswire - 2017/2018 Pet Care Innovation Prize Finalists Unveiled

Pet Care Innovation Prize winner Fetch Labs founders Adam Jackowitz and Greg Tariff talk about what they're doing to innovate in the pet care industry, their involvement in the Pet Care Innovation Prize, and their trip to Global Pet Expo 2018.
Pet Care Innovation Prize Winners 2017

Pet Care Innovation Prize Winners 2017


Pitch Deck

User Flow


Hardware / Network Diagram

Market Research

App Store

Intro / Sign In Screens

Registration Flow Screens

Home Screens

Community Screens

Deals Screens

Discover Screens

Nearby Screens