Fetch Labs



Bridging the gap between digital and physical worlds for pet parents and their pets. Offering affordable solutions to make all aspects of managing a pet’s life simple.


Role & Responsibilities

Co-Founder & CEO

• Managed both people and projects directly

• Designed the end to end experience for the Fetch My Pet iPhone app (ideation & strategy + vision, wireframes, prototypes, design systems / standards, user testing, UX specifications, visual design, collaborated with Business unit and Development teams to ensure design integrity)

• Sourced: Leadership Team, Advisors, IP Resources, Legal Resources, Outside Software & Hardware Engineering Services / Consultation, PR Consultant

• Designed & Built Company Website

• Formulated strategy reducing customer acquisition cost from $8 to $2 per customer

• Built social media influencer program with a network of over 300 pet industry influencers to drive reach for user growth

• Created tone of voice, managed and maintained all brand social media platforms

• Conducted product research a iding delivery of study on customer needs and bluetooth density networks relating to beacon technology • Engaged in new business developments and building relationships with Corporate, VCs and PE firms

• Aided in the research, selection and implementation of a full customer relationship management system

• Multiple patents pending


• Pet Care Innovation Prize - Winner, Nestle Purina, 2017

• Pet Project 2017 - Semi-Finalist, Mars & Petco, 2017

Media Features

Pet Age - Nestle Purina Pet Care Innovation Prize Finalists Announced

Silicon Valley Business Journal - San Jose startup enters growing 'pet tech' space with new app

American Genius - Why entrepreneurs are flocking to the pet technology space

Pet Age - National ‘Pet Project’ Pitch Competition for Innovations in Pet Industry Announces Finalists

Pet Product News - Purina Unveils Finalists for Pet Care Innovation Competition

News @ Northeastern - Alumnus’ New App a ‘One-Stop-Shop’ For Pet Owners

PR Newswire - Fetch My Pet App Evolves the Personalized Pet Parent Mobile Experience

Appolicious - Pet Management made Fantastically Easy with Fetch My Pet

EQSTL - 5 Pet Care Industry Startups Win $10,000 Each To Push Into $60BN Pet Care Market

PR Newswire - 2017/2018 Pet Care Innovation Prize Finalists Unveiled


Pitch Deck

User Flow


Hardware / Network Diagram

Market Research

App Store

Intro / Sign In Screens

Registration Flow Screens

Home Screens

Community Screens

Deals Screens

Discover Screens

Nearby Screens