Though the world of fashion is trying desperately to catch up to the digital age, retail is still fundamentally unchanged. Oak Labs is looking to shake things up with a smart mirror to be placed in the fitting room of clothing stores and boutiques.
The company just raised $4.1 million in seed funding led by Wing Venture Capital, and is piloting the software with Ralph Lauren in its Polo NYC flagship store on Fifth Avenue.
But what is a smart mirror?
Instead of focusing on the virtual try-on, which may indeed come later for Oak Labs, the current model focuses on an enhanced shopping experience that doesn’t leave you calling for the associate (whose name you can’t remember) for another size or another reassuring compliment.
To start, when a customer brings an item in the fitting room, the Oak Labs mirror detects which item is in-hand through RFID tags and that piece is shown immediately on the mirror. The display shows details about the item, alongside the ability to request different colors of the item or a different size.